A Cause Worth Fighting For

Honoring Those Who Served

For every family that has sacrificed in service to this country, Folds of Honor ensures their children and spouses have access to the education they deserve. Ralph Avila is proud to stand behind that mission.

50,000+Scholarships Awarded
$250M+Invested in Families
50States Reached
90¢+Of Every Dollar to Scholars
The Folds of Honor Foundation

Scholarships for the Families Left Behind

Founded in 2007 by Major Dan Rooney — a PGA golf professional and F-16 fighter pilot — the Folds of Honor Foundation provides educational scholarships to the spouses and children of America's fallen and disabled service members. The name comes from the thirteen folds of the American flag presented to a Gold Star family at a military funeral — each fold carrying its own meaning, its own weight.

Since its founding, Folds of Honor has awarded more than 50,000 scholarships across all fifty states, investing over $250 million in the families of those who gave everything. The foundation operates with a commitment to transparency and impact: more than ninety cents of every dollar donated goes directly to scholarship recipients.

They answered the call. The least we can do is make sure their families never have to choose between service and education.

— Ralph Avila
Folds of Honor scholarship recipient at graduation — supported by Ralph Avila and Holman Motorcars
U.S. military veteran — Folds of Honor supports families of fallen and disabled service members
Ralph Avila, VP of Ultra Luxury Sales at Holman Motorcars Fort Lauderdale, supporting Folds of Honor
Ralph's Commitment

Why This Foundation, Why Now

Ralph Avila has spent twenty-five years building relationships with clients who demand the very best — and who understand that true success carries a responsibility to give back. His partnership with Folds of Honor is not a marketing initiative. It is a personal conviction, rooted in deep respect for the men and women who serve and the families who carry the weight of that service long after the uniform comes off.

Ralph has seen firsthand what a scholarship can mean to a Gold Star family — the difference between a child who gets to pursue their dream and one who has to defer it indefinitely. That is not an outcome he is willing to accept when he has the ability to do something about it.

Through his work at Holman Motorcars, Ralph has made Folds of Honor a cornerstone of how he does business — because the clients he serves are people who care about more than the car in their driveway.

The Client Giving Program

Every Purchase. Every Time.

When you purchase a vehicle through Ralph Avila, a portion of every transaction is directed to the Folds of Honor Foundation. There is no opt-in required, no minimum purchase, and no ceiling on the impact. Whether you are commissioning a bespoke Rolls-Royce or acquiring a certified pre-owned Bentley, your purchase contributes directly to a scholarship for a military family.

Holman Motorcars and Ralph Avila partnering with Folds of Honor to fund military family scholarships

Automatic Contribution

A portion of every vehicle transaction Ralph facilitates is directed to Folds of Honor — no action required from the client.

Full Transparency

Ralph provides clients with a summary of the contribution made on their behalf, including the scholarship fund it supports.

Client Match Option

Clients who wish to amplify their impact can choose to match their contribution directly through the Folds of Honor Foundation.

Named Scholarship Opportunity

For clients who wish to establish a named scholarship in honor of a service member, Ralph can facilitate the process directly with the foundation.

Take Action

Two Ways to Make a Difference

Donate Directly

Every dollar you give to the Folds of Honor Foundation goes to work immediately. Visit the foundation's website to make a one-time or recurring donation, or to learn more about establishing a named scholarship.

Donate to Folds of Honor

Purchase with Purpose

If you are considering a vehicle acquisition and want to ensure your purchase makes a meaningful contribution to Folds of Honor, reach out to Ralph directly. He will walk you through the giving program and answer any questions.